Privacy Page

Privacy Policy
We are delighted by your interest in our company. Data protection is of particularly high importance to the management of Wesenberg Musikproduktion. It is generally possible to use the Wesenberg Musikproduktion websites without providing any personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the data subject’s consent.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, always takes place in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Wesenberg Musikproduktion. Through this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed about their rights by means of this privacy policy.

As the controller, Wesenberg Musikproduktion has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, internet-based data transmissions can inherently have security vulnerabilities, meaning absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example, by telephone.

1. Definitions
The privacy policy of Wesenberg Musikproduktion is based on the terms used by the European legislator for directives and regulations when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

In this privacy policy, we use the following terms, among others:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject

Data subject means any identified or identifiable natural person whose personal data is processed by the controller.
c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.
e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Recipient

Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third party

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
k) Consent

Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and Address of the Controller
The controller in the sense of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions related to data protection is:

Wesenberg Musikproduktion

BW

E-mail: Info@Piano.University

Website: www.piano.university

3. Cookies
The websites of Wesenberg Musikproduktion use cookies. Cookies are text files that are stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, Wesenberg Musikproduktion can provide more user-friendly services to the users of this website, which would not be possible without setting cookies.

By means of a cookie, the information and offers on our website can be optimized in the user’s interest. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data every time they visit the website, because this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of General Data and Information
Each time a data subject or an automated system accesses the Wesenberg Musikproduktion website, a series of general data and information is collected. This general data and information is stored in the server log files. The following can be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, Wesenberg Musikproduktion does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the permanent functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. The anonymous data and information collected by Wesenberg Musikproduktion are therefore evaluated statistically and with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our Website
The data subject has the option to register on the controller’s website by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for their own purposes. The controller may arrange for the transfer to one or more processors, for example, a parcel service provider, who also uses the personal data exclusively for internal use attributable to the controller.

By registering on the controller’s website, the IP address assigned by the data subject’s Internet Service Provider (ISP), the date, and the time of registration are also stored. These data are stored to prevent misuse of our services and, if necessary, to enable the investigation of committed criminal offenses. In this respect, the storage of these data is necessary to secure the controller. As a matter of principle, these data are not passed on to third parties unless there is a legal obligation to do so or the transfer serves law enforcement purposes.

The registration of the data subject with the voluntary provision of personal data serves the controller to offer the data subject content or services that, by their nature, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the controller’s data inventory.

The controller shall at any time, upon request, provide any data subject with information about which personal data concerning the data subject is stored. Furthermore, the controller shall rectify or erase personal data at the request or instruction of the data subject, provided that no legal retention obligations conflict with this. All employees of the controller are available to the data subject as contact persons in this context.

6. Newsletter Subscription
On the Wesenberg Musikproduktion website, users are given the opportunity to subscribe to our company’s newsletter. Which personal data is transmitted to the controller when ordering the newsletter is determined by the input mask used for this purpose.

Wesenberg Musikproduktion informs its customers and business partners at regular intervals about company offers via a newsletter. The newsletter of our company can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for newsletter delivery. For legal reasons, a confirmation email is sent using the double opt-in procedure to the email address entered by a data subject for the first time for newsletter delivery. This confirmation email serves to verify whether the owner of the email address, as the data subject, has authorized the receipt of the newsletter.

When subscribing to the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to be able to trace any (possible) misuse of a data subject’s email address at a later date and therefore serves to legally protect the controller.

The personal data collected during newsletter registration is used exclusively for sending our newsletter. Furthermore, newsletter subscribers could be informed by email if this is necessary for the operation of the newsletter service or a related registration, as might be the case with changes to the newsletter offering or changes in technical conditions. Personal data collected within the scope of the newsletter service is not passed on to third parties. The data subject can cancel their newsletter subscription at any time. Consent to the storage of personal data that the data subject has given us for newsletter delivery can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in every newsletter. Furthermore, it is possible to unsubscribe from newsletter delivery directly on the controller’s website at any time or to inform the controller of this in another way.

7. Newsletter Tracking
The newsletters of Wesenberg Musikproduktion contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in HTML-formatted emails to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Wesenberg Musikproduktion can see whether and when an email was opened by a data subject and which links in the email were clicked by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the controller to optimize newsletter delivery and to better adapt the content of future newsletters to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled to revoke the separate declaration of consent given via the double opt-in procedure at any time. After revocation, this personal data will be deleted by the controller. Wesenberg Musikproduktion automatically interprets an unsubscribe from the newsletter as a revocation.

8. Contact Option via the Website
Due to legal regulations, the Wesenberg Musikproduktion website contains information that enables quick electronic contact with our company and immediate communication with us, which also includes a general electronic mail address (email address). If a data subject contacts the controller via email or a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data voluntarily provided by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. This personal data will not be disclosed to third parties.

9. Comment Function on the Website Blog
Wesenberg Musikproduktion offers users the opportunity to leave individual comments on individual blog posts on a blog located on the controller’s website. A blog is a portal, usually publicly accessible, maintained on a website, where one or more persons, called bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. Blog posts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information about the time of comment entry and the username (pseudonym) chosen by the data subject will be stored and published. Furthermore, the IP address assigned by the data subject’s Internet Service Provider (ISP) is also logged. This storage of the IP address is for security reasons and in case the data subject infringes the rights of third parties or posts illegal content through a submitted comment. The storage of this personal data is therefore in the legitimate interest of the controller, so that the controller can, if necessary, exculpate themselves in the event of a legal violation. This collected personal data will not be disclosed to third parties, unless such disclosure is legally required or serves the legal defense of the controller.

10. Subscription to Blog Comments on the Website
Comments posted on the Wesenberg Musikproduktion blog can generally be subscribed to by third parties. In particular, a commenter has the option to subscribe to comments following their own comment on a specific blog post.

If a data subject chooses to subscribe to comments, the controller will send an automatic confirmation email to verify, using a double opt-in procedure, whether the owner of the specified email address has indeed chosen this option. The option to subscribe to comments can be terminated at any time.

11. Routine Erasure and Restriction of Personal Data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or insofar as this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely restricted or erased in accordance with legal provisions.

12. Rights of the Data Subject
a) Right to Confirmation

Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning them are being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time.
b) Right to Information

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain at any time from the controller free information about the personal data stored concerning them and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:the processing purposes
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller or a right to object to such processing
the existence of a right of appeal to a supervisory authority
if the personal data are not collected from the data subject: All available information about the origin of the data
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and – at least in those cases – meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right to information, they may contact an employee of the controller at any time.
c) Right to Rectification

Every data subject affected by the processing of personal data has the right granted by the European legislator to demand the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed — including by means of a supplementary statement.
If a data subject wishes to exercise this right to rectification, they may contact an employee of the controller at any time.
d) Right to Erasure (Right to be Forgotten)

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the immediate erasure of personal data concerning them where one of the following grounds applies and insofar as the processing is not necessary:The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The data subject withdraws consent on which the processing is based according to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
The personal data have been unlawfully processed.
The erasure of personal data is required for compliance with a legal obligation in Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
If one of the aforementioned reasons applies and a data subject wishes to arrange for the erasure of personal data stored by Wesenberg Musikproduktion, they may contact an employee of the controller at any time. The employee of Wesenberg Musikproduktion will ensure that the erasure request is complied with without delay.
If Wesenberg Musikproduktion has made the personal data public and our company, as controller, is obliged to erase the personal data pursuant to Article 17(1) GDPR, Wesenberg Musikproduktion shall, taking account of available technology and the costs of implementation, take reasonable steps, including technical measures, to inform other controllers who are processing the published personal data that the data subject has requested the erasure by such other controllers of any links to, or copy or replication of, those personal data, insofar as processing is not required. The employee of Wesenberg Musikproduktion will arrange for the necessary steps in individual cases.
e) Right to Restriction of Processing

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met and a data subject wishes to request the restriction of personal data stored by Wesenberg Musikproduktion, they may contact an employee of the controller at any time. The employee of Wesenberg Musikproduktion will arrange for the restriction of processing.
f) Right to Data Portability

Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact an employee of Wesenberg Musikproduktion at any time.
g) Right to Object

Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to processing of personal data concerning them which is based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
Wesenberg Musikproduktion shall no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defense of legal claims.
Where Wesenberg Musikproduktion processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Wesenberg Musikproduktion to the processing for direct marketing purposes, Wesenberg Musikproduktion will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, on grounds relating to their particular situation, to processing of personal data concerning them carried out by Wesenberg Musikproduktion for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject may contact any employee of Wesenberg Musikproduktion directly or another employee. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.
h) Automated Individual Decision-Making, Including Profiling

Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and a controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a controller, or (2) it is based on the data subject’s explicit consent, Wesenberg Musikproduktion shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision.
If a data subject wishes to assert rights relating to automated decisions, they may contact an employee of the controller at any time.
i) Right to Withdraw Data Protection Consent

Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.
If a data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.
13. Data Protection for Applications and in the Application Process
The data controller collects and processes the personal data of applicants for the purpose of managing the application process. Processing can also take place electronically. This is particularly the case when an applicant submits relevant application documents electronically, for example, via email or a web form on the website, to the data controller. If the data controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of managing the employment relationship in accordance with legal provisions. If the data controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the data controller preclude deletion. Another legitimate interest in this sense is, for example, the obligation to provide evidence in proceedings under the General Equal Treatment Act (AGG).

14. Privacy Policy regarding the Use of AddThis
The data controller has integrated AddThis components on this website. AddThis is a so-called bookmarking provider. The service enables simplified website bookmarking via buttons. Hovering over or clicking the AddThis component displays a list of bookmarking and sharing services. AddThis is used on over 15 million websites, and according to its operating company, the buttons are displayed over 20 billion times annually.

The operating company of AddThis is Oracle Corporation, 10 Van de Graaff Drive, Burlington, MA 01803, USA.

Each time one of the individual pages of this website, which is operated by the data controller and on which an AddThis component has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. As part of this technical process, AddThis receives information about the visit and which specific individual page of this website is used by the information technology system employed by the data subject. Furthermore, AddThis also receives information about the IP address assigned by the Internet Service Provider (ISP) to the data subject’s computer system, the browser type, the browser language, the website visited before our website, the date, and the time of the visit to our website. AddThis uses this data to create anonymized user profiles. The data and information transmitted to AddThis in this way enable AddThis itself, as well as companies affiliated with AddThis or its partner companies, to target visitors to the data controller’s websites with personalized and interest-based advertising.

AddThis displays personalized and interest-based advertising based on a cookie placed by the company. This cookie analyzes the individual browsing behavior of the computer system used by the data subject. The cookie stores the website visits made from the computer system.

The data subject can, as described above, prevent our website from setting cookies at any time by adjusting the settings of the internet browser used and thus permanently object to cookies being set. Such a browser setting would also prevent AddThis from placing a cookie on the data subject’s information technology system. In addition, cookies already placed by AddThis can be deleted at any time via an internet browser or other software programs.

The data subject also has the option to permanently object to the processing of personal data by AddThis. To do so, the data subject must click the opt-out button under the link http://www.addthis.com/privacy/opt-out, which places an opt-out cookie. The opt-out cookie placed as a result of the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and place a new opt-out cookie.

By placing the opt-out cookie, however, there is a possibility that the data controller’s websites may not be fully accessible to the data subject.

The current privacy policy of AddThis can be accessed at http://www.addthis.com/privacy/privacy-policy.

15. Privacy Policy regarding the Use of Adobe Analytics (Omniture) / Adobe Marketing Cloud
The data controller has integrated components from Adobe on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as “Omniture”) is a tool that enables more efficient online marketing and web analytics. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows on websites. The real-time analyses include project reports and allow for ad-hoc analysis of website visitors. Customer interactions are presented to provide the data controller with a better overview of the online activities of the users of this website by displaying data in simple, interactive dashboards and converting it into reports. This enables the data controller to receive information in real-time and thus identify problems more quickly.

The operating company for these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland.

Omniture places a cookie on the data subject’s information technology system (cookies have already been explained above; details can be found above). The data controller ensures through a server setting that the tracking data transmitted to Adobe’s data center is anonymized prior to geolocation. Anonymization is achieved by replacing the last part of the IP address. The data controller has made server-side settings whereby the data subject’s IP address is independently anonymized for geolocation and reach measurement before each processing. On behalf of the data controller, Adobe will use the data and information obtained through our website to evaluate the data subject’s user behavior. Furthermore, Adobe will use the data to create reports on user activities on our behalf and to provide other services for our company related to the use of our website. The data subject’s IP address will not be combined with other personal data by Adobe.

The data subject can, as described above, prevent our website from setting cookies at any time by adjusting the settings of the internet browser used and thus permanently object to cookies being set. Such a browser setting would also prevent Omniture from placing a cookie on the data subject’s information technology system. In addition, cookies already placed by Omniture can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by the Adobe cookie related to the use of this website, and the processing of this data by Adobe. To do so, the data subject must click the opt-out button under the link http://www.adobe.com/de/privacy/opt-out.html, which places an opt-out cookie. The opt-out cookie placed as a result of the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and place a new opt-out cookie.

By placing the opt-out cookie, however, there is a possibility that the data controller’s websites may not be fully accessible to the data subject.

The current privacy policy of Adobe can be accessed at http://www.adobe.com/de/privacy.html.

16. Privacy Policy regarding the Use of affilinet
The data controller has integrated components from affilinet on this website. Affilinet is a German affiliate network offering affiliate marketing.

Affiliate marketing is an internet-based sales method that enables commercial website operators, the so-called merchants or advertisers, to display advertising, which is primarily compensated via click or sale commissions, on third-party websites, i.e., with sales partners (also known as affiliates or publishers). The merchant provides advertising material, such as an advertising banner or other suitable internet advertising tools, through the affiliate network, which is then integrated by an affiliate on their own websites or promoted through other channels, such as keyword advertising or email marketing.

The operating company of affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.

Affilinet places a cookie on the data subject’s information technology system. Cookies have already been explained above. Affilinet’s tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e., the partner who refers the potential customer, as well as the order number of the website visitor and the advertising material clicked, are stored. The purpose of storing this data is to facilitate commission payments between a merchant and the affiliate, which are processed through the affiliate network, i.e., affilinet.

The data subject can, as described above, prevent our website from setting cookies at any time by adjusting the settings of the internet browser used and thus permanently object to cookies being set. Such a browser setting would also prevent Affilinet from placing a cookie on the data subject’s information technology system. In addition, cookies already placed by Affilinet can be deleted at any time via an internet browser or other software programs.

The current privacy policy of Affilinet can be accessed at https://www.affili.net/de/footeritem/datenschutz.

17. Privacy Policy regarding the Use of econda
The data controller has integrated components from econda on this website. Econda is a web analytics service. Web analysis is the collection and evaluation of data about the behavior of website visitors. A web analytics service collects, among other things, data about from which website a data subject arrived at a website (so-called referrers), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analysis is primarily used to optimize a website and for cost-benefit analysis of internet advertising.

The operating company of econda is econda GmbH, Zimmerstraße 6, 76137 Karlsruhe, Germany.

Econda places a cookie on the data subject’s information technology system. Cookies have already been explained above. Each time one of the individual pages of this website, which is operated by the data controller and on which an econda component has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective econda component to transmit data to econda for marketing and optimization purposes. As part of this technical process, econda receives information about data that is subsequently used to create pseudonymized usage profiles. The user profiles thus obtained serve to analyze the behavior of the data subject who has accessed the data controller’s website and are evaluated with the aim of improving and optimizing the website. The data collected via the econda component will not be used to identify the data subject without prior separate and explicit consent. This data will not be combined with personal data or with other data containing the same pseudonym.

The data subject can, as described above, prevent our website from setting cookies at any time by adjusting the settings of the internet browser used and thus permanently object to cookies being set. Such a browser setting would also prevent econda from placing a cookie on the data subject’s information technology system. In addition, cookies already placed by econda can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by the econda cookie related to the use of this website, and the processing of this data by econda. To do so, the data subject must click the opt-out button under the link http://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie/, which places the opt-out cookie. The opt-out cookie placed as a result of the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and place a new opt-out cookie.

By placing the opt-out cookie, however, there is a possibility that the data controller’s websites may not be fully accessible to the data subject.

The current privacy policy of econda can be accessed at http://www.econda.de/econda/unternehmen/datenschutz/datenschutzerklaerung/.

18. Privacy Policy regarding the Use of etracker
The data controller has integrated components from etracker on this website. Etracker is a web analytics service. Web analysis is the collection and evaluation of data about the behavior of website visitors. A web analytics service collects, among other things, data about from which website a data subject arrived at a website (so-called referrers), which subpages of the website were accessed, or how often and for how long a subpage was viewed. Web analysis is primarily used to optimize a website and for cost-benefit analysis of internet advertising.

The operating company of etracker is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

Etracker places a cookie on the data subject’s information technology system. Cookies have already been explained above. Each time one of the individual pages of this website, which is operated by the data controller and on which an etracker component has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective etracker component to transmit data to etracker for marketing and optimization purposes. As part of this technical process, etracker receives information about data that is subsequently used to create pseudonymized usage profiles. The user profiles thus obtained serve to analyze the behavior of the data subject who has accessed the data controller’s website and are evaluated with the aim of improving and optimizing the website. The data collected via the etracker component will not be used to identify the data subject without prior separate and explicit consent. This data will not be combined with personal data or with other data containing the same pseudonym.

The data subject can, as described above, prevent our website from setting cookies at any time by adjusting the settings of the internet browser used and thus permanently object to cookies being set. Such a browser setting would also prevent etracker from placing a cookie on the data subject’s information technology system. In addition, cookies already placed by etracker can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by the etracker cookie related to the use of this website, and the processing of this data by etracker. To do so, the data subject must click the opt-out button under the link http://www.etracker.de/privacy?et=V23Jbb, which places an opt-out cookie. The opt-out cookie placed as a result of the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and place a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the data subject may no longer be able to fully use the website of the controller.

The applicable data protection provisions of etracker can be accessed at https://www.etracker.com/de/datenschutz.html.

19. Data Protection Provisions for the Use of Facebook
The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the internet, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos, and connect through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for the processing of personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is called up, the internet browser on the data subject’s information technology system is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged into Facebook, Facebook recognizes with each call-up of our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the data subject’s respective Facebook account. If the data subject activates one of the Facebook buttons integrated on our website, for example the “Like” button, or submits a comment, Facebook assigns this information to the data subject’s personal Facebook user account and stores these personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is simultaneously logged into Facebook at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish for such a transmission of this information to Facebook, they can prevent the transmission by logging out of their Facebook account before calling up our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. Furthermore, it explains which settings Facebook offers to protect the data subject’s privacy. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

20. Data Protection Provisions for the Use of Flattr
The controller has integrated components of the company Flattr on this website. Flattr is a social payment service from Sweden that allows users, by making deposits into a credit account and setting a monthly budget, to distribute donations to media providers on the internet. The user of the service can instruct Flattr, by clicking a Flattr button integrated on a media provider’s website, to distribute their set monthly budget to this media provider.

The operating company of Flattr is Flattr AB, Box 4111, 203 12 Malmö, Sweden.

Each time one of the individual pages of this website, which is operated by the controller and on which a Flattr component has been integrated, is called up, the internet browser on the data subject’s information technology system is automatically prompted by the respective Flattr component to download a display of the corresponding Flattr component from Flattr. As part of this technical process, Flattr gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged into Flattr, Flattr recognizes with each call-up of our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Flattr component and assigned by Flattr to the data subject’s respective Flattr account. If the data subject activates the Flattr button integrated on our website, this information is transmitted to Flattr for billing purposes. The data subject has already consented to the transmission of such information to Flattr.

Further information and the applicable data protection provisions of Flattr can be accessed at https://flattr.com/privacy.

21. Data Protection Provisions for the Use of Functions of the Amazon Affiliate Program
As a participant in the Amazon Affiliate Program, the controller has integrated Amazon components on this website. The Amazon components were designed by Amazon with the aim of directing customers via advertisements to various websites of the Amazon group, in particular Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it, and Amazon.es. BuyVIP.com, in exchange for a commission payment. The controller can generate advertising revenue through the use of the Amazon components.

The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which an Amazon component has been integrated, is called up, the internet browser on the data subject’s information technology system is automatically prompted by the respective Amazon component to transmit data to Amazon for the purpose of online advertising and commission billing. As part of this technical process, Amazon gains knowledge of personal data that Amazon uses to track the origin of orders placed with Amazon and subsequently enable commission billing. Among other things, Amazon can track that the data subject has clicked on an affiliate link on our website.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Amazon from placing a cookie on the data subject’s information technology system. In addition, cookies already set by Amazon can be deleted at any time via an internet browser or other software programs.

Further information and the applicable data protection provisions of Amazon can be accessed at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

22. Data Protection Provisions for the Use of Functions of the Collecting Society WORT (VG WORT)
The controller has integrated tracking pixels on this website. A tracking pixel is a miniature graphic embedded in websites to enable log file recording and log file analysis, thereby allowing statistical evaluation. The integrated tracking pixels serve the Scalable Central Measurement Method (SZM) of the Collecting Society WORT (VG-Wort).

The Scalable Central Measurement Method is operated by INFOnline GmbH, Brühler Str. 9, 53119 Bonn, Germany.

The Scalable Central Measurement Method serves to determine statistical key figures with which the probability of copying texts is calculated. Based on the embedded tracking pixel, the Collecting Society WORT can recognize whether, when, and by how many users (including the data subject) our website was opened and which content was accessed.

The data obtained by means of the Scalable Central Measurement Method is collected anonymously. To record access numbers, for the purpose of recognizing website users, either a so-called session cookie is set, i.e., a signature is created which is composed of various automatically transmitted information, or alternative methods are used. The IP address of the internet connection used by the data subject is only collected and processed in anonymized form. The data subject is never identified.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent INFOnline from placing a cookie on the data subject’s information technology system. In addition, cookies already set by INFOnline can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by INFOnline related to the use of this website, as well as the processing of this data by INFOnline. To do this, the data subject must click the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, by setting the opt-out cookie, it is possible that the data subject may no longer be able to fully use the website of the controller.

The applicable data protection provisions of INFOnline can be accessed at https://www.infonline.de/datenschutz/.

23. Data Protection Provisions for the Use of Getty Images
The controller has integrated components of the company Getty Images on this website. Getty Images is an American image agency. An image agency is a company that offers images and other visual material on the market. Image agencies generally market photographs, illustrations, and film material. Through an image agency, various clients, particularly website operators, editorial offices of print and TV media, and advertising agencies, license the images they use.

The operating company of the Getty Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland.

Getty Images permits the (possibly free) embedding of stock images. Embedding is the inclusion or integration of specific external content, for example, text, video, or image data, which is provided by an external website and then appears on one’s own website. A so-called embed code is used for embedding. An embed code is an HTML code that is integrated into a website by a website operator. If a website operator has integrated an embed code, the external content of the other website is displayed immediately by default as soon as a website is visited. To display the external content, the external content is loaded directly from the other website. Getty Images provides further information about embedding content under the link http://www.gettyimages.de/resources/embed.

Through the technical implementation of the embed code, which enables the display of Getty Images’ pictures, the IP address of the internet connection through which the data subject accesses our website is transmitted to Getty Images. Furthermore, Getty Images records our website, the browser type used, the browser language, the time, and the duration of access. In addition, Getty Images can collect navigation information, which includes information about which of our sub-pages were visited by the data subject and which links were clicked, as well as other interactions performed by the data subject during their visit to our website. This data can be stored and evaluated by Getty Images.

Further information and the applicable data protection provisions of Getty Images can be accessed at https://www.gettyimages.de/company/privacy-policy.

24. Data Protection Provisions for the Use of Google AdSense
The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense allows interest-based targeting of internet users, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, is called up, the internet browser on the data subject’s information technology system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission billing. As part of this technical process, Alphabet Inc. gains knowledge of personal data, such as the data subject’s IP address, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently enable commission billing.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Alphabet Inc. from placing a cookie on the data subject’s information technology system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in websites to enable log file recording and log file analysis, thereby allowing statistical evaluation. Based on the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels serve, among other things, to evaluate the visitor flow of a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, are transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

25. Data Protection Provisions for the Use of Google Analytics (with anonymization function)
The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about which website a data subject has come to a website from (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is predominantly used to optimize a website and for cost-benefit analysis of online advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The data controller uses the “_gat._anonymizeIp” add-on for web analysis via Google Analytics. By means of this add-on, the IP address of the internet connection of the data subject is shortened and anonymized by Google if access to our websites is from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Through each call-up of one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.

By means of the cookie, personal information, such as the access time, the location from which an access originated, and the frequency of visits to our website by the data subject, is stored. With each visit to our websites, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by Google Analytics, relating to the use of this website, and the processing of this data by Google. To do this, the data subject must download and install a browser add-on at the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google to be an objection. If the information technology system of the data subject is deleted, formatted, or reinstalled at a later time, the data subject must reinstall the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

26. Data protection regulations on the use and application of Google Remarketing
The data controller has integrated services from Google Remarketing on this website. Google Remarketing is a function of Google AdWords that allows a company to display advertisements to internet users who have previously been on the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently display interest-relevant advertisements to the internet user.

The operating company of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor to our website when they subsequently call up websites that are also members of the Google advertising network. With each call-up of a website on which the Google Remarketing service has been integrated, the internet browser of the data subject automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, such as the websites visited by the data subject, is stored. With each visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

27. Data protection regulations on the use and application of Google+
The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the internet, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the internet community to provide personal or company-related information. Google+ allows users of the social network to create private profiles, upload photos, and network via friend requests, among other things.

The operating company of Google+ is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Through each call-up of one of the individual pages of this website, which is operated by the data controller and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google gains knowledge of which specific subpage of our website is visited by the data subject. More detailed information on Google+ is available at https://developers.google.com/+/.

If the data subject is logged into Google+ at the same time, Google recognizes with each call-up of our website by the data subject and during the entire duration of the respective stay on our website which specific subpage of our website the data subject visits. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject presses one of the Google+ buttons integrated on our website and thereby submits a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the conditions accepted by the data subject in this regard. A Google+1 recommendation given by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored therein, in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject, or in other places, such as on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various services of Google.

Google always receives information via the Google+ button that the data subject has visited our website if the data subject is logged into Google+ at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Google+ button or not.

If a transmission of personal data to Google is not wanted by the data subject, they can prevent such a transmission by logging out of their Google+ account before calling up our website.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

28. Data protection regulations on the use and application of Google AdWords
The data controller has integrated Google AdWords on this website. Google AdWords is a service for internet advertising that allows advertisers to place advertisements both in the search engine results of Google and in the Google advertising network. Google AdWords enables an advertiser to predefine specific keywords by means of which an advertisement is displayed in the search engine results of Google exclusively when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the advertisements are distributed to topic-relevant websites by means of an automatic algorithm and with consideration of the previously defined keywords.

The operating company of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.

If a data subject reaches our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart from an online shop system, have been called up on our website. Through the conversion cookie, both we and Google can track whether a data subject who has reached our website via an AdWords advertisement has generated sales, i.e. has completed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who have been referred to us via AdWords advertisements, i.e. to determine the success or failure of the respective AdWords advertisement and to optimize our AdWords advertisements for the future. Neither our company nor other advertising customers of Google AdWords receive information from Google by means of which the data subject could be identified.

By means of the conversion cookie, personal information, such as the websites visited by the data subject, is stored. With each visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/.

29. Data protection regulations on the use and application of Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that is to be qualified as an audiovisual platform and allows users to share photos and videos and also to redistribute such data in other social networks.

The operating company of the Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

Through each call-up of one of the individual pages of this website, which is operated by the data controller and on which an Instagram component (Insta-Button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged into Instagram, Instagram recognizes each time the data subject visits our website, and for the entire duration of their visit, which specific sub-page the data subject visits. This information is collected by the Instagram component and assigned by Instagram to the data subject’s Instagram account. If the data subject activates one of the Instagram buttons integrated on our website, the data and information transmitted thereby will be assigned to the data subject’s personal Instagram user account and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged into Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks the Instagram component or not. If the data subject does not wish for such information to be transmitted to Instagram, they can prevent this transmission by logging out of their Instagram account before visiting our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

30. Data Protection Provisions for the Use of Jetpack for WordPress
The controller has integrated Jetpack on this website. Jetpack is a WordPress plugin that offers additional functions to the operator of a WordPress-based website. Among other things, Jetpack allows the website operator to get an overview of the site’s visitors. By displaying related posts and publications or providing the option to share content on the site, it is also possible to increase visitor numbers. Furthermore, security functions are integrated into Jetpack, so that a website using Jetpack is better protected against brute-force attacks. Jetpack also optimizes and accelerates the loading of images integrated on the website.

The operating company of the Jetpack plugin for WordPress is Aut O’Mattic A8C Ireland Ltd., Business Centre, No.1 Lower Mayor Street, International Financial Services Centre, Dublin 1, Ireland.

Jetpack places a cookie on the data subject’s information technology system. What cookies are has already been explained above. With each visit to one of the individual pages of this website, which is operated by the controller and on which a Jetpack component has been integrated, the internet browser on the data subject’s information technology system is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. As part of this technical process, Automattic gains knowledge of data that is subsequently used to create an overview of website visits. The data thus obtained serves to analyze the behavior of the data subject who has accessed the controller’s website and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component is not used to identify the data subject without prior explicit consent from the data subject. The data is also shared with Quantcast. Quantcast uses the data for the same purposes as Automattic.

The data subject can prevent our website from setting cookies, as described above, at any time by adjusting the settings of their internet browser, thereby permanently objecting to the setting of cookies. Such a setting of the internet browser used would also prevent Automattic/Quantcast from setting a cookie on the data subject’s information technology system. In addition, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by the Jetpack cookie related to the use of this website, as well as the processing of this data by Automattic/Quantcast. To do this, the data subject must click the opt-out button at https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the controller’s websites may no longer be fully usable for the data subject.

Automattic’s applicable privacy policy can be found at https://automattic.com/privacy/. Quantcast’s applicable privacy policy can be found at https://www.quantcast.com/privacy/.

31. Data Protection Provisions for the Use of LinkedIn
The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Over 400 million registered individuals use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding display of the LinkedIn component. Further information on LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged into LinkedIn, LinkedIn recognizes each time the data subject visits our website, and for the entire duration of their visit, which specific sub-page of our website the data subject visits. This information is collected by the LinkedIn component and assigned by LinkedIn to the data subject’s LinkedIn account. If the data subject activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the data subject’s personal LinkedIn user account and stores this personal data.

LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged into LinkedIn at the time of accessing our website; this occurs regardless of whether the data subject clicks the LinkedIn component or not. If the data subject does not wish for such information to be transmitted to LinkedIn, they can prevent this transmission by logging out of their LinkedIn account before visiting our website.

LinkedIn offers the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as to manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s applicable privacy policy can be found at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy can be found at https://www.linkedin.com/legal/cookie-policy.

32. Data Protection Provisions for the Use of LiveZilla
The controller has integrated the LiveZilla component on this website. LiveZilla is live support helpdesk software that enables direct real-time communication (so-called live chat) with visitors to one’s own website.

The developer of the LiveZilla component is LiveZilla GmbH, Byk-Gulden-Straße 18, 78224 Singen, Germany.

Each time our website, which is equipped with a LiveZilla component, is accessed, this component collects data for the purpose of operating the live chat system and analyzing its operation. Further information on LiveZilla can be found at http://www.livezilla.net/home/de/.

The LiveZilla component places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Pseudonymized usage profiles can be created via the LiveZilla cookie. Such pseudonymized usage profiles can be used by the controller to analyze visitor behavior and to analyze and maintain the proper operation of the live chat system. The analysis also serves to improve our offering. The data collected via the LiveZilla component is not used to identify the data subject without prior explicit consent from the data subject. This data is not merged with personal data or with other data containing the same pseudonym.

The data subject can prevent our website from setting cookies, as described above, at any time by adjusting the settings of their internet browser, thereby permanently objecting to the setting of cookies. Such a setting of the internet browser used would also prevent the LiveZilla component from setting a cookie on the data subject’s information technology system. In addition, a cookie already set by the LiveZilla component can be deleted at any time via the internet browser or other software programs.

The applicable data protection provisions of LiveZilla GmbH can be found at https://www.livezilla.net/disclaimer/de/.

33. Data Protection Provisions for the Use of Myspace
The controller has integrated components of Myspace LLC on this website. Myspace is a so-called social network. A social network is an internet-based social meeting place, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Among other things, Myspace allows users of the social network to create free user profiles that contain photos and videos, blogs, or groups.

The operating company of Myspace is Myspace LLC, 6100 Center Drive, Suite 800, 90045 Los Angeles, USA.

Each time one of the individual pages of this website, which is operated by the controller and on which a Myspace component (Myspace plug-in) has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Myspace component to download a display of the corresponding Myspace component from Myspace. More information about Myspace can be found at https://myspace.com. As part of this technical process, Myspace gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged into Myspace, Myspace recognizes each time the data subject visits our website, and for the entire duration of their visit, which specific sub-page of our website the data subject visits. This information is collected by the Myspace component and assigned by Myspace to the data subject’s Myspace account. If the data subject activates a Myspace button integrated on our website, Myspace assigns this information to the data subject’s personal Myspace user account and stores this personal data.

Myspace always receives information via the Myspace component that the data subject has visited our website if the data subject is logged into Myspace at the time of accessing our website; this occurs regardless of whether the data subject clicks the Myspace component or not. If the data subject does not wish for such information to be transmitted to Myspace, they can prevent this transmission by logging out of their Myspace account before visiting our website.

Myspace’s published privacy policy, which can be found at https://myspace.com/pages/privacy, provides information about the collection, processing, and use of personal data by Myspace.

34. Data Protection Provisions for the Use of Pinterest
The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is an internet-based social meeting place, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Among other things, Pinterest allows users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared (so-called repinning) or commented on by other users.

The operating company of Pinterest is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Pinterest component to download a display of the corresponding Pinterest component from Pinterest. More information about Pinterest can be found at https://pinterest.com/. As part of this technical process, Pinterest gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged into Pinterest, Pinterest recognizes each time the data subject visits our website, and for the entire duration of their visit, which specific sub-page of our website the data subject visits. This information is collected by the Pinterest component and assigned by Pinterest to the data subject’s Pinterest account. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the data subject’s personal Pinterest user account and stores this personal data.

Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged into Pinterest at the time of accessing our website; this occurs regardless of whether the data subject clicks the Pinterest component or not. If the data subject does not wish for such information to be transmitted to Pinterest, they can prevent this transmission by logging out of their Pinterest account before visiting our website.

Pinterest’s published privacy policy, which can be found at https://about.pinterest.com/privacy-policy, provides information about the collection, processing, and use of personal data by Pinterest.

35. Data Protection Provisions for the Use of Matomo
The controller has integrated the Matomo component on this website. Matomo is an open-source software tool for web analysis. Web analysis is the collection, aggregation, and evaluation of data about the behavior of website visitors. A web analysis tool collects data, among other things, about which website a data subject came from (so-called referrer), which sub-pages of the website were accessed, or how often and for what duration a sub-page was viewed. Web analysis is primarily used to optimize a website and for cost-benefit analysis of internet advertising.

The software is operated on the controller’s server; the data protection-sensitive log files are stored exclusively on this server.

The purpose of the Matomo component is to analyze visitor flows on our website. The controller uses the collected data and information, among other things, to evaluate the use of this website in order to compile online reports that show the activities on our websites.

Matomo sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, we are able to analyze the use of our website. Each time one of the individual pages of this website is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical process, we gain knowledge of personal data, such as the data subject’s IP address, which helps us, among other things, to trace the origin of visitors and clicks.

By means of the cookie, personal information, such as access time, the location from which access originated, and the frequency of visits to our website, is stored. Each time our website is visited, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to our server. This personal data is stored by us. We do not disclose this personal data to third parties.

The data subject can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Matomo from setting a cookie on the data subject’s information technology system. Furthermore, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Matomo related to the use of this website. To do this, the data subject must enable “Do Not Track” in their browser.

However, by setting the opt-out cookie, there is a possibility that the controller’s websites may no longer be fully usable for the data subject.

Further information and Matomo’s applicable data protection provisions can be accessed at https://matomo.org/privacy/.

36. Data Protection Provisions on the Use of Shariff
The controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that comply with data protection regulations. Shariff was developed for the German computer magazine c’t and is published via GitHub, Inc.

The developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

Typically, button solutions provided by social networks already transmit personal data to the respective social network when a user visits a website that has a social media button integrated. By using the Shariff component, personal data is only transmitted to social networks when a website visitor actively clicks one of the social media buttons. Further information on the Shariff component is provided by the computer magazine c’t at http://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-c-t-Shariff-ist-im-Einsatz-2470103.html. The purpose of using the Shariff component is to protect the personal data of our website visitors and, at the same time, enable us to integrate a button solution for social networks on this website.

Further information and GitHub’s applicable data protection provisions can be accessed at https://help.github.com/articles/github-privacy-policy/.

37. Data Protection Provisions on the Use of SlideShare
The controller has integrated SlideShare components on this website. As a file-hosting service, LinkedIn SlideShare enables the exchange and archiving of presentations and other documents such as PDF files, videos, and webinars. The file-hosting service allows users to upload media content in all common formats, whereby documents can either be made publicly accessible or marked as private.

The operating company of SlideShare is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes that are embedded in websites with the aim of displaying external content on one’s own website. Embed codes make it possible to display content on one’s own website without storing it on one’s own server and thereby possibly infringing the reproduction rights of the respective content creator. Another advantage of using an embed code is that the respective website operator does not use their own storage space, and their own server is thus relieved. An embed code can be integrated anywhere on another website, so that external content can also be inserted within one’s own text. The purpose of using LinkedIn SlideShare is to relieve our server and to avoid copyright infringements while simultaneously using third-party content.

Each time our website, which is equipped with a SlideShare component (embed codes), is accessed, this component causes the browser they are using to download corresponding embedded data from SlideShare. As part of this technical process, LinkedIn gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged into SlideShare, SlideShare recognizes with each access to our website by the data subject and for the entire duration of the respective stay on our website, which specific subpage the data subject visits. This information is collected by SlideShare and assigned by LinkedIn to the data subject’s respective SlideShare account.

LinkedIn always receives information via the SlideShare component that the data subject has visited our website if the data subject is simultaneously logged into SlideShare at the time of accessing our website; this occurs regardless of whether the data subject clicks on the embedded media data or not. If the data subject does not wish for such information to be transmitted to LinkedIn, they can prevent this by logging out of their SlideShare account before accessing our website.

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s applicable data protection provisions can be accessed at https://www.linkedin.com/legal/privacy-policy.

38. Data Protection Provisions on the Use of Tumblr
The controller has integrated Tumblr components on this website. Tumblr is a platform that allows users to create and operate a blog. A blog is a portal maintained on a website, usually publicly accessible, where one or more persons, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts. In a blog on Tumblr, users can, for example, publish texts, images, links, and videos and disseminate them in the digital space. Furthermore, Tumblr users can adopt content from external websites into their own blog.

The operating company of Tumblr is Oath (EMEA) Limited, 5-7 Point Square, North Wall Quay, Dublin 1, Ireland.

Each time one of the individual pages of this website, operated by the controller and on which a Tumblr component (Tumblr button) has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Tumblr component to download a display of the corresponding Tumblr component from Tumblr. Further information on the Tumblr buttons can be found at https://www.tumblr.com/buttons. As part of this technical process, Tumblr gains knowledge of which specific subpage of our website is visited by the data subject. The purpose of integrating the Tumblr component is to enable our users to further disseminate the content of this website, to make this website known in the digital world, and to increase our visitor numbers.

If the data subject is simultaneously logged into Tumblr, Tumblr recognizes with each access to our website by the data subject and for the entire duration of the respective stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Tumblr component and assigned by Tumblr to the data subject’s respective Tumblr account. If the data subject clicks one of the Tumblr buttons integrated on our website, the data and information transmitted thereby are assigned to the data subject’s personal Tumblr user account and stored and processed by Tumblr.

Tumblr always receives information via the Tumblr component that the data subject has visited our website if the data subject is simultaneously logged into Tumblr at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Tumblr component or not. If the data subject does not wish for such information to be transmitted to Tumblr, they can prevent this by logging out of their Tumblr account before accessing our website.

Tumblr’s applicable data protection provisions can be accessed at https://www.tumblr.com/policy/en/privacy.

39. Data Protection Provisions on the Use of Twitter
The controller has integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service where users can publish and disseminate so-called tweets, i.e., short messages limited to 280 characters. These short messages are accessible to everyone, including individuals not registered with Twitter. However, the tweets are also displayed to the respective user’s so-called followers. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter enables reaching a broad audience through hashtags, links, or retweets.

The operating company of Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland.

Each time one of the individual pages of this website, operated by the controller and on which a Twitter component (Twitter button) has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter gains knowledge of which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world, and to increase our visitor numbers.

If the data subject is simultaneously logged into Twitter, Twitter recognizes with each access to our website by the data subject and for the entire duration of the respective stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Twitter component and assigned by Twitter to the data subject’s respective Twitter account. If the data subject clicks one of the Twitter buttons integrated on our website, the data and information transmitted thereby are assigned to the data subject’s personal Twitter user account and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is simultaneously logged into Twitter at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not wish for such information to be transmitted to Twitter, they can prevent this by logging out of their Twitter account before accessing our website.

Twitter’s applicable data protection provisions can be accessed at https://twitter.com/privacy?lang=de.

40. Data Protection Provisions on the Use of Webtrekk
The controller has integrated Webtrekk components on this website. Webtrekk is a combination of an analysis and marketing solution in one system. Webtrekk enables the site operator to collect data on website usage and to individualize marketing activities.

The operating company of Webtrekk is Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany.

Each time one of the individual pages of this website, operated by the controller, is accessed, Webtrekk collects and stores data for marketing and optimization purposes. Pseudonymized user profiles are created using the collected data. The pseudonymized user profiles are used for the purpose of analyzing visitor behavior and enable an improvement of our online offering. The data collected via the Webtrekk component is not used to identify the data subject without prior separate and explicit consent from the data subject. This data is not merged with personal data or with other data containing the same pseudonym.

Webtrekk sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. On behalf of the controller, Webtrekk will use the data and information obtained via our website to evaluate the user behavior of the data subject who has visited our website. Furthermore, Webtrekk will use the data to create reports on user activities on our behalf and to provide other services for our company that are related to the use of our website. The data subject’s IP address is not merged with other personal data by Webtrekk.

The data subject can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Webtrekk from setting a cookie on the data subject’s information technology system. Furthermore, cookies already set by Webtrekk can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by the Webtrekk cookie related to the use of this website, as well as the processing of this data by Webtrekk. To do this, the data subject must click a link at https://www.webtrekk.com/de/legal/opt-out-webtrekk/ which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the data subject’s information technology system. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the controller’s websites may no longer be fully usable for the data subject.

Webtrekk’s applicable data protection provisions can be accessed at https://www.webtrekk.com/de/warum-webtrekk/datenschutz/.

41. Data Protection Provisions on the Use of WiredMinds
The controller has integrated WiredMinds components on this website. Through the WiredMinds components, companies visiting a website are automatically recognized and qualified. The WiredMinds component enables the operator of a website using the component to generate leads, i.e., to qualify potential new customers.

The operating company of WiredMinds is WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, Germany.

We use a WiredMinds tracking pixel. A tracking pixel is a miniature graphic embedded in a website to enable log file recording and log file analysis, in order to subsequently perform a statistical evaluation.

WiredMinds also sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, we are able to analyze the use of our website.

Pseudonymized usage profiles are created using the data obtained. The pseudonymized usage profiles are used to analyze visitor behavior and enable us to improve our website. The data collected via the WiredMinds component will not be used to identify the person concerned without first obtaining separate and explicit consent from the person concerned. This data will not be merged with personal data or with other data containing the same pseudonym.

Each time one of the individual pages of this website is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the WiredMinds component to transmit data for the purpose of online analysis. As part of this technical process, WiredMinds gains knowledge of personal data, such as the IP address, which is used, among other things, to trace the origin of visitors and clicks.

The cookie is used to store personal information, such as the access time, the location from which access originated and the frequency of visits to our website. Each time you visit our website, this personal data, including the IP address of the internet connection used by the person concerned, is transmitted to the WiredMinds server. This personal data is stored by WiredMinds, but not passed on to third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent WiredMinds from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by WiredMinds can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by WiredMinds relating to the use of this website. To do this, the data subject must click the Dont-Track-My-Visits button under the link https://wm.wiredminds.de/track/cookie_mgr.php?mode=dont_track_ask&websitesel. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must set an opt-out cookie again.

Further information and the applicable data protection provisions of WiredMinds can be found at https://www.wiredminds.de/produkt/datenschutz-gutachten/.

42. Data protection regulations on the use and application of Xing
The controller has integrated components from Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and make new business contacts. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or publish job advertisements on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing gains knowledge of which specific subpage of our website is visited by the person concerned.

If the data subject is logged into Xing at the same time, Xing recognizes which specific subpage of our website the data subject is visiting each time our website is accessed by the data subject and for the entire duration of their stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the person concerned. If the data subject clicks on one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.

Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged into Xing at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before accessing our website.

The data protection provisions published by Xing, which can be found at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Furthermore, Xing has published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

43. Data protection regulations on the use and application of YouTube
The controller has integrated components from YouTube on this website. YouTube is an internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, but also music videos, trailers or videos made by users themselves can be accessed via the internet portal.

The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website is visited by the person concerned.

If the data subject is logged into YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged into YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection provisions published by YouTube, which can be found at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

44. Data protection regulations on the use and application of the Scalable Central Measurement Method of INFOnline GmbH
The controller has integrated a tracking pixel for reach measurement on this website. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis in order to subsequently carry out a statistical evaluation. The integrated tracking pixels are used for the Scalable Central Measurement Method (SZM) of INFOnline GmbH.

The Scalable Central Measurement Method is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany.

The Scalable Central Measurement Method is used to determine statistical key figures, i.e. reach measurement. The embedded tracking pixel is used to track whether, when and by how many users (including the person concerned) our website was opened and which content was accessed.

The data obtained using the Scalable Central Measurement Method is collected anonymously. To record the access numbers, a so-called session cookie is set to recognize users of a website, i.e. a signature is created which is composed of various automatically transmitted information or alternative methods are used. The IP address of the internet connection used by the person concerned is only collected and processed in anonymized form. The person concerned is not identified at any time.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by INFOnline can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by INFOnline relating to the use of this website and the processing of this data by INFOnline. To do this, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the person concerned. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

Setting the opt-out cookie means that the websites of the controller may no longer be fully usable. The applicable data protection provisions of INFOnline can be found at https://www.infonline.de/datenschutz/.

45. Data protection regulations on the use and application of DoubleClick
The controller has integrated components from DoubleClick by Google on this website. DoubleClick is a brand of Google, under which primarily special online marketing solutions are marketed to advertising agencies and publishers.

Operating company of Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

DoubleClick by Google transmits data to the DoubleClick server with every impression as well as with clicks or other activities. Each of these data transmissions triggers a cookie request to the data subject’s browser. If the browser accepts this request, DoubleClick sets a cookie on the data subject’s information technology system. What cookies are has already been explained above. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to serve and display user-relevant advertising and to create or improve reports on advertising campaigns. Furthermore, the cookie is used to avoid multiple displays of the same advertising.

DoubleClick uses a cookie ID that is required to process the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate placements. Furthermore, DoubleClick can use the cookie ID to record conversions. Conversions are recorded, for example, when a user has previously been shown a DoubleClick advertisement and then makes a purchase on the advertiser’s website using the same internet browser.

A cookie from DoubleClick does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which the user has already been in contact.

Each time one of the individual pages of this website, which is operated by the controller and on which a DoubleClick component has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and the billing of commissions. As part of this technical process, Google gains knowledge of data that Google also uses to create commission statements. Among other things, Google can track that the person concerned has clicked on certain links on our website.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Google can be deleted at any time via an internet browser or other software programs.

Further information and the applicable data protection provisions of DoubleClick by Google can be found at https://www.google.com/intl/de/policies/.

46. Data protection regulations on the use and application of Awin
The controller has integrated components from Awin on this website. Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of distribution that enables commercial operators of websites, the so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. with distribution partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which is then integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Awin is Awin AG, Eichhornstraße 3, 10785 Berlin, Germany.

Awin sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. The tracking cookie from Awin does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, as well as the sequential number of a website visitor and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Awin.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Awin from setting a cookie on the information technology system of the person concerned. In addition, cookies already set by Awin can be deleted at any time via an internet browser or other software programs.

The applicable data protection provisions of Awin can be found at http://www.Awin.com/de/ueber-Awin/datenschutz/.

47. Data protection regulations on the use and application of Adcell
The controller has integrated components from Adcell on this website. Adcell is a German affiliate network that offers affiliate marketing. Affiliate marketing is an internet-based form of distribution that enables commercial operators of websites, the so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. with distribution partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which is then integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Adcell is Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany.

Adcell places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The Adcell tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, and the sequence number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Adcell.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Adcell from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Adcell can be deleted at any time via an Internet browser or other software programs.

The applicable data protection regulations of Adcell can be found at https://www.adcell.de/agb.

48. Data protection regulations regarding the use of Belboon
The controller has integrated components from Belboon on this website. Belboon is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of websites, the so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. sales partners, who are also called affiliates or publishers. The merchant provides advertising material, i.e. an advertising banner or other suitable means of Internet advertising, via the affiliate network, which is then integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Adcell is belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany.

Belboon places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The Belboon tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, and the sequence number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Belboon.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Belboon from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Belboon can be deleted at any time via an Internet browser or other software programs.

The applicable data protection regulations of Belboon can be found at https://www.belboon.com/de/ueber-uns/datenschutz/.

49. Data protection regulations regarding the use of TradeTracker
The controller has integrated components from TradeTracker on this website. TradeTracker is an affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of websites, the so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. sales partners, who are also called affiliates or publishers. The merchant provides advertising material, i.e. an advertising banner or other suitable means of Internet advertising, via the affiliate network, which is then integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of TradeTracker is TradeTracker Deutschland GmbH, Eiffestraße 426, 20537 Hamburg, Germany.

TradeTracker places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The TradeTracker tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, and the sequence number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. TradeTracker.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent TradeTracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by TradeTracker can be deleted at any time via an Internet browser or other software programs.

The applicable data protection regulations of TradeTracker can be found at https://tradetracker.com/de/privacy-policy/.

50. Data protection regulations regarding the use of adgoal
The controller has integrated components from adgoal on this website. Adgoal is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of websites, the so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. sales partners, who are also called affiliates or publishers. The merchant provides advertising material, i.e. an advertising banner or other suitable means of Internet advertising, via the affiliate network, which is then integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of adgoal is adgoal GmbH, Schellengasse 2, 74072 Heilbronn, Germany.

Adgoal places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The adgoal tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, and the sequence number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. adgoal.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent adgoal from setting a cookie on the information technology system of the data subject. In addition, cookies already set by adgoal can be deleted at any time via an Internet browser or other software programs.

The applicable data protection regulations of adgoal can be found at https://www.adgoal.de/de/privacy.html.

51. Data protection regulations regarding the use of YieldKit
The controller has integrated components from YieldKit on this website. YieldKit is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of websites, the so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. sales partners, who are also called affiliates or publishers. The merchant provides advertising material, i.e. an advertising banner or other suitable means of Internet advertising, via the affiliate network, which is then integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of YieldKit is YieldKit GmbH, Jarrestraße 44b, 22303 Hamburg, Germany.

YieldKit places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The YieldKit tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, and the sequence number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. YieldKit.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent YieldKit from setting a cookie on the information technology system of the data subject. In addition, cookies already set by YieldKit can be deleted at any time via an Internet browser or other software programs.

The applicable data protection regulations of YieldKit can be found at http://yieldkit.com/legal-notes/privacy-policy/.

52. Data protection regulations regarding the use of Tradedoubler
The controller has integrated components from Tradedoubler on this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of sales that enables commercial operators of websites, the so-called merchants or advertisers, to display advertising, which is usually remunerated via click or sale commissions, on the websites of third parties, i.e. sales partners, who are also called affiliates or publishers. The merchant provides advertising material, i.e. an advertising banner or other suitable means of Internet advertising, via the affiliate network, which is then integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Tradedoubler is Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany.

Tradedoubler places a cookie on the data subject’s information technology system. What cookies are has already been explained above. The Tradedoubler tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner who refers the potential customer, and the sequence number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Tradedoubler.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Tradedoubler from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Tradedoubler can be deleted at any time via an Internet browser or other software programs.

The applicable data protection regulations of Tradedoubler can be found at http://www.tradedoubler.com/de/datenschutzrichtlinie/.

53. Data protection regulations regarding the use of Oracle Eloqua / Oracle Marketing Cloud
The controller has integrated components from Oracle Eloqua / Oracle Marketing Cloud on this website (hereinafter referred to as “Eloqua”). Eloqua matches relevant website content to data from prospective customers, customers and their profiles in order to enable website operators to address prospective customers and customers more effectively and in a more targeted manner. The purpose of Eloqua is to increase the conversion rate of prospective customers into customers and thus increase the sales of a website operator.

The operating company of Eloqua is Oracle Corporation, 10 Van de Graaff Drive, Burlington, MA 01803, USA.

Eloqua places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Eloqua will use the data and information obtained via our website on behalf of the controller to evaluate the user behavior of the data subject who has used our website. Furthermore, Eloqua will use the data to create reports on user activities on our behalf and to provide other services for our company that are related to the use of our website.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Oracle from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Oracle can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to the collection of data generated by the Eloqua cookie relating to the use of this website and the processing of this data by Oracle and of preventing such collection and processing. To do this, the data subject must press the Click-Here button at https://www.oracle.com/marketingcloud/opt-status.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

By setting the opt-out cookie, however, there is the possibility that the websites of the controller can no longer be used in full by the data subject.

The applicable data protection regulations of Oracle can be found at https://www.oracle.com/legal/privacy/index.html.

54. Data protection regulations regarding the use of Lotame
The controller has integrated components from Lotame on this website. Lotame is a platform for data management, into which data is fed across devices from third-party sources in order to subsequently personalize content, advertising and offers. Lotame is therefore also an analysis service. An analysis service carries out a survey, collection and evaluation of data. It is mainly used to optimize a website and for cost-benefit planning of advertising activities.

The operating company of Lotame is Lotame Solutions, Inc. Suite 2000 8850 Stanford Blvd. Columbia, Maryland, 21045, USA.

The purpose of Lotame is to address our customers and prospective customers across devices. Addressing customers across devices means addressing them both on a normal computer system and on mobile devices such as notebooks, tablets or mobile phones. Lotame uses so-called Unique Identifiers (UIDs) for this purpose. A unique identifier is a technology that can be used to determine which different technological systems are used by a particular person.

Lotame places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which a Lotame component has been integrated, is accessed, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Lotame component to transmit data to Lotame for optimization purposes. As part of this technical process, Lotame gains knowledge of data that is subsequently used to create user profiles. The user profiles obtained in this way are used to determine which different information technology devices the respective user uses in order to subsequently optimize our advertising activities.

As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Lotame from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Lotame can be deleted at any time via an Internet browser or other software programs.

Furthermore, it is possible to object to and prevent the collection of data generated by the Lotame cookie related to the use of this website, as well as the processing of this data by Lotame. To do this, the data subject must click the opt-out button at https://www.lotame.com/opt-out-preference-manager/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the data subject’s information technology system. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data subject may no longer be able to fully use the website of the data controller.

Lotame’s current privacy policy can be accessed at https://www.lotame.com/legal/.

55. Privacy Policy for the Use of Bloglovin
The data controller has integrated Bloglovin components on this website. Bloglovin is an online platform that allows users to organize their favorite blogs. A blog is a generally publicly accessible portal maintained on a website where one or more individuals, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts.

The operating company of Bloglovin is Bloglovin Inc., 25 Broadway, New York, NY 10004, USA.

Each time one of the individual pages of this website, operated by the data controller and on which a Bloglovin component has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Bloglovin component to download a representation of the corresponding Bloglovin component from Bloglovin. As part of this technical process, Bloglovin gains knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is simultaneously logged into Bloglovin, Bloglovin recognizes with each visit to our website by the data subject and for the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Bloglovin component and assigned by Bloglovin to the data subject’s respective Bloglovin account. If the data subject clicks the Bloglovin button integrated on our website, this information is transmitted to Bloglovin. The data subject has already consented to the transmission of such information to Bloglovin.

Further information and Bloglovin’s current privacy policy can be accessed at https://www.bloglovin.com/tos.

56. Privacy Policy for the Use of Amobee
The data controller has integrated Amobee components on this website. Amobee is a technological advertising agency specializing in delivering advertisements to mobile devices.

The operating company of Amobee is Amobee Inc., 950 Tower Lane, Suite 2000, Foster City, CA 94404, USA.

The purpose of Amobee is to deliver advertising. Amobee places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Each time one of the individual pages of this website, operated by the data controller and on which an Amobee component has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Amobee component to transmit data to Amobee. As part of this technical process, Amobee gains knowledge of data that is subsequently used to create user profiles. The user profiles thus obtained are used for advertising activities.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Amobee from setting a cookie on the data subject’s information technology system. In addition, cookies already set by Amobee can be deleted at any time via an internet browser or other software programs.

Furthermore, it is possible to object to and prevent the collection of data generated by the Amobee cookie related to the use of this website, as well as the processing of this data by Amobee. To do this, the data subject must click the “Click Here To Opt Out” button at http://amobee.com/privacy/technology/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the data subject’s information technology system. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data subject may no longer be able to fully use the website of the data controller.

Amobee’s current privacy policy can be accessed at http://amobee.com/privacy/.

57. Privacy Policy for the Use of ADITION
The data controller has integrated ADITION components on this website. ADITION is a provider of data-driven digital marketing that offers an advertising platform aimed at advertisers and online marketing agencies.

The operating company of ADITION is ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany.

The purpose of ADITION is the display of digital advertising materials. ADITION places a cookie on the data subject’s information technology system. What cookies are has already been explained above. ADITION does not store any personal data in the cookie. All information stored in the cookie is technical in nature and allows, among other things, to track how often certain advertising materials are displayed.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent ADITION from setting a cookie on the data subject’s information technology system. In addition, cookies already set by ADITION can be deleted at any time via an internet browser or other software programs.

Furthermore, it is possible to object to and prevent the collection of data generated by the ADITION cookie related to the use of this website, as well as the processing of this data by ADITION. To do this, the data subject must click a link at https://www.adition.com/kontakt/datenschutz/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the data subject’s information technology system. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data subject may no longer be able to fully use the website of the data controller.

ADITION’s current privacy policy can be accessed at https://www.adition.com/kontakt/datenschutz/.

58. Privacy Policy for the Use of AdJug
The data controller has integrated AdJug components on this website. AdJug is an advertising exchange platform that mediates online advertising spaces (banner advertising).

The operating company of AdJug is AdJug Ltd. 5th Floor Glen House, 200-208 Tottenham Court Road, London, W1T7PL, United Kingdom.

AdJug sets a cookie. Furthermore, each time one of the individual pages of this website, operated by the data controller and on which an AdJug component has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective AdJug component to transmit data to AdJug for the purpose of displaying advertisements. As part of this technical process, AdJug gains knowledge that our website was accessed by the information technology system used by the data subject. The data transmitted to AdJug as part of the technical process serves billing purposes in relation to the displayed advertising.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of an appropriate setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent AdJug from setting a cookie on the data subject’s information technology system. In addition, cookies already set by AdJug can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by the AdJug cookie related to the use of this website, as well as the processing of this data by AdJug. To do this, the data subject must click the Consumer Cookie Opt-Out link at http://www.de.adjug.com/datenschutz.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the data subject’s information technology system. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the data subject may no longer be able to fully use the website of the data controller.

AdJug’s current privacy policy can be accessed at http://www.de.adjug.com/datenschutz.html.

59. Payment Method: Privacy Policy for Klarna as a Payment Method
The data controller has integrated Klarna components on this website. Klarna is an online payment service provider that enables purchase on account or flexible installment payments. Klarna also offers other services, such as buyer protection or identity and credit checks.

The operating company of Klarna is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects either “Purchase on Account” or “Installment Purchase” as a payment option during the order process in our online shop, data of the data subject will be automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to this transmission of personal data, which is necessary for processing the purchase on account or installment purchase or for identity and credit checks.

The personal data transmitted to Klarna generally includes first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number, and other data necessary for processing a purchase on account or installment purchase. Personal data related to the respective order is also necessary for processing the purchase contract. In particular, there may be a mutual exchange of payment information, such as bank details, card number, expiry date and CVC code, number of items, item number, data on goods and services, prices and taxes, information on previous purchasing behavior, or other information on the data subject’s financial situation.

The data transmission is primarily for identity verification, payment administration, and fraud prevention. The data controller will transmit personal data to Klarna particularly when there is a legitimate interest for the transmission. The personal data exchanged between Klarna and the data controller will be transmitted by Klarna to credit agencies. This transmission is for identity and credit checks.

Klarna also passes on personal data to affiliated companies (Klarna Group) and service providers or subcontractors, insofar as this is necessary for fulfilling contractual obligations or if the data is to be processed on its behalf.

To decide on the establishment, execution, or termination of a contractual relationship, Klarna collects and uses data and information about the data subject’s past payment behavior, as well as probability values for their future behavior (so-called scoring). The calculation of the scoring is carried out on the basis of scientifically recognized mathematical-statistical procedures.

The data subject has the option to revoke their consent to the handling of personal data at any time vis-à-vis Klarna. A revocation does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.

Klarna’s current privacy policy can be accessed at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

60. Payment Method: Privacy Policy for PayPal as a Payment Method
The data controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option to process virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal enables initiating online payments to third parties or receiving payments. PayPal also performs trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg.

If the data subject selects “PayPal” as a payment option during the order process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data necessary for payment processing.

The personal data transmitted to PayPal generally includes first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order is also necessary for processing the purchase contract.

The data transmission is for payment processing and fraud prevention. The data controller will transmit personal data to PayPal particularly when there is a legitimate interest for the transmission. The personal data exchanged between PayPal and the data controller may be transmitted by PayPal to credit agencies. This transmission is for identity and credit checks.

PayPal may also pass on personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary for fulfilling contractual obligations or if the data is to be processed on its behalf.

The data subject has the option to revoke their consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must be processed, used, or transmitted for (contractual) payment processing.

PayPal’s current privacy policy can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

61. Payment Method: Privacy Policy for Skrill as a Payment Method
The data controller has integrated Skrill components on this website. Skrill is an online payment service provider. Payments are processed via the so-called Skrill Wallet, which represents a virtual electronic wallet. Skrill also offers the option to process virtual payments via credit cards. A Skrill Wallet is managed via an email address. Skrill enables initiating online payments to third parties or receiving payments.

The operating company of Skrill is Skrill Limited, 25 Canada Square, London E14 5LQ, United Kingdom.

If the data subject selects “Skrill” as a payment option during the order process in our online shop, data of the data subject will be automatically transmitted to Skrill. By selecting this payment option, the data subject consents to the transmission of personal data necessary for payment processing.

The personal data exchanged with Skrill includes the purchase amount and the email address necessary for payment processing. The data is transmitted for the purpose of payment processing and fraud prevention. The controller will also transmit other personal data to Skrill if there is a legitimate interest in the transmission. The personal data exchanged between Skrill and the controller may be transmitted by Skrill to credit agencies. This transmission is for the purpose of identity and credit checks.

Skrill may pass on personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary for the fulfillment of contractual obligations or the data is to be processed on behalf.

The data subject has the option of withdrawing consent to the handling of personal data from Skrill at any time. A revocation does not affect personal data that must be processed, used or transmitted to fulfill the (contractual) payment processing.

The applicable data protection regulations of Skrill can be found at https://www.skrill.com/de/fusszeile/datenschutzbestimmungen/.

62. Payment method: Data protection regulations for Sofortüberweisung as a payment method
The controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung is a technical procedure by which the online retailer immediately receives a payment confirmation. This enables a merchant to deliver goods, services or downloads to the customer immediately after the order.

The operating company of Sofortüberweisung is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects “Sofortüberweisung” as a payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.

When processing a purchase via Sofortüberweisung, the buyer transmits the PIN and TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online retailer after a technical check of the account balance and retrieval of further data to check the account coverage. The execution of the financial transaction is then automatically communicated to the online retailer.

The personal data exchanged with Sofortüberweisung includes first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that are necessary for payment processing. The data is transmitted for the purpose of payment processing and fraud prevention. The controller will also transmit other personal data to Sofortüberweisung if there is a legitimate interest in the transmission. The personal data exchanged between Sofortüberweisung and the controller may be transmitted by Sofortüberweisung to credit agencies. This transmission is for the purpose of identity and credit checks.

Sofortüberweisung may pass on personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary for the fulfillment of contractual obligations or the data is to be processed on behalf.

The data subject has the option of withdrawing consent to the handling of personal data from Sofortüberweisung at any time. A revocation does not affect personal data that must be processed, used or transmitted to fulfill the (contractual) payment processing.

The applicable data protection regulations of Sofortüberweisung can be found at https://www.klarna.com/sofort/datenschutz/.

63. Legal basis of the processing
Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, in processing operations that are necessary for a delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, such as in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not outweigh them. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 sentence 2 GDPR).

64. Legitimate interests in the processing pursued by the controller or a third party
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

65. Duration for which the personal data are stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment of the contract or the initiation of the contract.

66. Legal or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a data subject provides us with personal data, which must then be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Prior to the provision of personal data by the data subject, the data subject must contact one of our employees. Our employee informs the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the non-provision of the personal data would have.

67. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.

This data protection declaration was created by the data protection declaration generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as External Data Protection Officer Berlin, in cooperation with the Cologne IT and Data Protection Lawyer Christian Solmecke.